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Naturally Plus Direct Marketing
Branding/Marketing Campaign - Creative Direction - Producing Events - Naturally Plus
Established and led a Planning department, overseeing branding, media, events and incentive trips for direct marketing for Malaysia and Southeast Asia (Singapore, Indonesia, Thailand, and Vietnam). Led through-the-line creative developments and production for promoting consumer goods.
Directed and launched three ASEAN regional Conventions and four CSR activities, contributing to a 15% annual revenue increase.
I directed and produced the regional communication events with managing a regional executive team of 40 people.
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